The best way to attract high-performing employees is free


Today’s professionals in the U.S. are “generally doing economically okay,” Kofman says. But as they make more money and material benefits become more commonplace — such as medical insurance, 401k matching contributions and paid time off — workers want companies to invest in non-material benefits as well.

“We’re talking about better colleagues, better work culture, more autonomy, more camaraderie around the office, not just a cool recreational room or free snacks,” Kofman says. “At some point, even great material benefits will get to the point of satiation, but the desire to grow professionally, find meaning in your life and feel happier can be limitless.”

Other non-material benefits that don’t have a price tag include creating an inspiring workplace for employees, offering personal development and ensuring growth opportunities.

“That all adds up to a sense of purpose and a sense of pride for working in a place that is recognized for its goodness,” Kofman says.

Companies that are already succeeding at providing their employees with a greater sense of purpose include Facebook, LinkedIn and Google, Kofman notes, but you don’t need to work at a big company to seek out meaning and purpose through your work.

“Demand that your company provide a meaningful project for you to engage in and don’t compromise,” Kofman says. “You have the right to work at a place where you can grow, find meaning and have a significant impact on the world.”

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