5 Ways to Calculate the ROI of Video for Learning and Development
Association for Talent Development
By: Steve Rozillis, Head of Customer Evangelism, Panopto
It’s the question no one wants. You’ve proposed a smart new initiative. Heads are nodding in agreement. Then someone pipes up, “But what’s the ROI?”
Video has grown quickly with businesses large and small, proving an efficient means to scale existing training activities and enable L&D teams to do more. But to move forward, you have to demonstrate its ROI. In this webcast, we’ll walk through five ways you can answer the ROI question for video, and give you real tools you can use to estimate the cost savings and productivity boosts video can mean for you.
- how to calculate the ROI of video in terms of reducing training costs
- how to calculate the ROI of video in terms of boosting employee productivity
- how to calculate the ROI of video in terms of expediting new hire training.
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Head of Customer Evangelism, Panopto
Steve Rozillis heads Customer Evangelism at Panopto, helping L&D professionals convert general interest in video into concrete, practical applications for video-enabled training, communications, social learning, and knowledge management programs. Prior to Panopto, Steve worked at Safeco Insurance, a division of Liberty Mutual. Steve studied Communications at the University of Michigan and Duquesne University. A father of two children under six, his hobbies today include building a lot of sandcastles.
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